Mae West: Block Booking

It was Saturday, 7 March 1936 and MAE WEST was in the headlines and taking heat.
• • Motion Picture Herald wrote:  Basically, the argument advanced was that block booking forces exhibitors to play or pay for the "Mae West Picture," which distributors denied was the real issue. Exhibitors themselves, the distributors charged, ask for the "Mae West Picture" ahead of any other kind and cancel the "quality" type that has good moral standing but questionable commercial appeal.  ...                                    
• • Motion Picture Herald continued:  Mae West also figured in the news of the week when William Randolph Hearst banned from his newspapers all advertising on the new motion picture "Klondike Annie."  ... 
• • On Thursday, 9 March 1933 • •
• • On Thursday, 9 March 1933, a letter was sent by Will H. Hays, President, MPPDA, to James Wingate, Director, Studio Relations, Association of Motion Picture Producers. The bone they had to pick was Mae West's "She Done Him Wrong." Hays emphasized: "I cannot too strongly urge you to proceed in the strict enforcement of the Code. ..."
• • Did Will Hays tuck into others as much as he cut into Mae West?
• • On Monday, 9 March 1936 • •
• • It was inside their weekly issue dated for Monday, 9 March 1936 that readers could read a review of "Klondike Annie" printed in Time Magazine.
• • Overheard in Hollywood • •
• • Mae West had previously publicly denied she ever married the vaudeville actor or had even known him. She denied they had lived together as man and wife.
• • In Her Own Words • •
• • Mae West said:  "Here are the things I never can resist:  tall, dark handsome men, diamonds, writing stories in bed, reading, calling policemen by their christian names, and food, more food!"
• • Quote, Unquote • •

• • Movie Classic mentioned Mae West.
• • "Mae West gives all the answers" • •
• • Mae West said:  Almost every day I receive letters from readers of your magazine. Not exactly fan letters — — because most of them ask intimate questions which demand replies. I enjoy these letters. In fact, I would like to answer each letter personally.  ...
• • Source: Feature in Movie Classic; published in February 1937
• • The Mae West Blog celebrates its 12th anniversary • •  
• • Thank you for reading, sending questions, and posting comments during these past eleven years. The other day we entertained 3,497 visitors. And we reached a milestone recently when we completed 3,500 blog posts. Wow! 
• • By the Numbers • •
• • The Mae West Blog was started ten years ago in July 2004. You are reading the 3656th blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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Mae West
• • Photo: • • Mae West • • in 1937 • •
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