It was Sunday, 17 September 1933 and MAE WEST was sprawled across an entire page in The Brooklyn Daily Eagle. Two large photos of Mae showed her costumed in Gay Nineties gowns along with a drawing of Diamond Lil in her stage corset (illustrated by Miguel Covarrubias) to accompany a long article by Susan Shattuck.
• • "Beware!! Dangerous Curves!!" • •
• • "Go (Mae) West! Young Woman" Say the Fashion Dictators as Big Busts and Hefty Hips Again Fill Landscape!! • •
• • Diamond Jim Brady would be right at home in New York City once more. No less an authority than Edna Woolman Chase, editor-in-chief of Vogue, a smart fashion magazine, has been widely quoted as declaring that "we are really going Mae West."
• • "A new fashion was born at the recent openings of the French dressmaking houses," declares Mrs. Chase. "When Mae West's film was shown in Paris, it served to focus the minds of the smart designers in the Edwardian era — — the period from 1901 to 1910."
• • "Every new mode," explains Mrs. Chase, "spotlights some portion of the feminine anatomy. During the period just after the World War, attention was riveted on feminine limbs. Remember the knee-length dresses of 1911 — 1919? By way of contrasting modesty, we emphasized the tight-fitting bodice and the high-cut neck. Of course, we didn't admit to even so much as a suggestion of hips!"
• • According to Edna Woolman Chase, now all that is changed. We have become very modest, so far as the length of our skirts is concerned. The era of the hour-glass figure has been restored to its pedestal, and the "fine figger of a woman" is again fashionable. Thank you, Mae West! . . .
• • To be concluded tomorrow.
• • Source: Article and photo spread in The Brooklyn Daily Eagle (Brooklyn, New York); published on Sunday, 17 September 1933.
• • On Sunday, 17 September 1933 • •
• • On Sunday, 17 September 1933 readers of the New York Herald Tribune read this prediction: "It will not be at all surprising when Mae West's name and face are as popular a commercial trademark as Mickey Mouse," wrote J.C. Furnas.
• • On Wednesday, 17 September 1947 • •
• • "Mae West, with Diamonds, Arrived at 2 A.M." was the exuberant headline splashed across the United Kingdom's dailies on Wednesday, 17 September 1947. The star of stage and screen attended a Press Reception at The Savoy Hotel in London the same night.
• • Overheard in Hollywood • •
• • Film critics are predicting that you will see another new and sensational star — — none other than Mae West, the "Diamond Lil" of Broadway.
• • In Her Own Words • •
• • Mae West said: "My pictures do not shock me, but I have been genuinely shocked by stories and some scenes that I have seen in the picture shows."
• • Quote, Unquote • •
• • The Cornell Daily Sun mentioned Mae West.
• • "My Little Chickadee" starring Mae West will be showing at the University Theatre, Willard Straight Hall, for two nights during the coming weekend.
• • Source: Item in The Cornell Daily Sun; published on Monday, 17 September 1951
• • The Mae West Blog celebrates its 10th anniversary • •
• • Thank you for reading, sending questions, and posting comments during this past decade.
• • By the Numbers • •
• • The Mae West Blog was started ten years ago in July 2004. You are reading the 3006th blog post.
Unlike many blogs, which draw
• • Photo: • • Mae West • • in 1933 • •
• • Feed — — http://feeds2.feedburner.com/MaeWest
NYC Mae West