Mae West: Muriel Cigars

When a cigar company's sales had plunged, MAE WEST's image was used to add sex appeal and light up the sales charts.
• • During the 1950s, Muriel Cigars's first commercials featured an animated cigar with Mae West's face and insinuating voice.  
• • Later on, a younger actress, Edie Adams [16 April 1927 — 15 October 2008] was hired to play the Mae West character in the flesh for Muriel's TV commercials, purring provocatively, "Mmm. Why don't you pick one up and smoke it sometime?"
• • On Tuesday, 8 September 1914 • •
• • In early September 1914, accordionist Guido Deiro was booked at the Majestic Theatre, San Antonio, as a headliner.  On Tuesday, 8 September 1914 the San Antonio Light announced the featured entertainment, noting that another variety artist was Mae West, "the Eva Tanguay of vaudeville" — — including her name (with no fanfare) among six other acts.
• • On Friday, 8 September 1922 in Variety • •
• • "Mae West, author, loses her pianist," noted Variety in their issue dated for Friday, 8 September 1922.
• • Harry Richman — — an unknown in 1922 when Mae West gave him a chance — —  ditched her to join singer Nora Bayes [1880 — 1928] in her vaudeville act.  Awww.
• • On Monday, 8 September 1969 • •
• • Stanley Musgrove noted in his log on 8 September 1969 how much Mae West was trying to rewrite her portion of the script to make the character Leticia Van Allen more interesting.
• • Overheard in Hollywood • •
• • As the circuit schedule stands now, the Brighton will light July 10, 1951 with "Diamond Lil," and the Mae West vehicle will tee-off the Jamaica the following week.
• • In Her Own Words • •
• • Mae West said: "Well, I've always had to battle for my rights."
• • Quote, Unquote • •
• • The Argus mentioned Mae West.
• • "Mae West" Was His Invention! • •
• • In the Patent Office, in Chancery Lane, London, the records show against the numbers 307, 228, 343,782, and 455,336 the name of James John Evans.
• • Thousands of airmen owe their lives to invention registered under these numbers. But they have never heard of James John Evans, who died last week at Rhyl, North Wales. Not even his neighbours knew his great life-saving secret, for he never talked about it. He used to say to his wife that lie was well rewarded for his invention every time he read of an airman being saved from "the drink." For he invented the lifesaving jacket known as the "Mae West." He was in the RAF in World War I.   — — London "Sunday Express," 10/6/45
• • Source: Item in The Argus (Melbourne); published on Saturday, 8 September 1945   
• • The Mae West Blog celebrates its 10th anniversary • •    
• • Thank you for reading, sending questions, and posting comments during this past decade. 
• • By the Numbers • • 
• • The Mae West Blog was started ten years ago in July 2004. You are reading the 2999th blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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Mae West
• • Photo: • • Mae West • • depicted as a cigar in 1951 • •
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