When Paramount Pictures released its first motion picture starring MAE WEST, they spared no expense promoting it. Movie managers were given a press book with several "catch phrases" to use.
• • In San Bernadino, California, "She Done Him Wrong" was opening in early April. The local newspaper used this tag line: "Lou was no lady — — but she knew what she wanted. Starring Mae West."
• • Source: San Bernadino Sun; published on Sunday, 2 April 1933.
• • On Saturday, 2 April 1927 in The N.Y. York Times • •
• • Defense attorney Norman Schloss rounded up a number of theatre buffs who had seen "Sex" and applauded. A NYC pyjama manufacturer Harry M. Geiss told the court that he "had seen 'Sex' twice and found nothing obscene about it," noted The N.Y. Times in their weekend edition for 2 April 1927.
• • On Saturday, 2 April 1927 in The N.Y. Daily News • •
• • Mae West's "Sex" trial was good for selling newspapers, therefore, the coverage continued daily. On Saturday, 2 April 1927, The N.Y. Daily News reported on the testimony from the previous day, April 1st. Harold Spielberg, Jim Timony's lawyer, did his best to frame the discussion of "Sex" and its merits by comparing it to the Bible. Spielberg reminded the jurors of The Book of Genesis and the story of Adam and Eve with all its "precedents for frank language." We can only imagine the effect Spielberg had on the jury box when he emphasized, "If your morals have not already been corrupted, I am afraid they will before I finish reading from the Bible."
• • In December of 1937, Mae West would portray Eve on radio. Everyone knows how that "frank language" on "The Chase and Sanborn Hour" turned out.
• • Overheard in Hollywood • •
• • The most glamorous personality of the screen is surely Mae West in her grandest role in "She Done Him Wrong."
• • In Her Own Words • •
• • Mae West said: "It's all a lot of strudel."
• • Quote, Unquote • •
• • Hollywood columnist Erskine Johnson mentioned Mae West.
• • "Mae West in Great Romances of History" • •
• • Erskine Johnson wrote: Mae West's tele-film series, "Great Romances of History," will open with a narrator giving a straight version of some love match of the ages and Mae saying: "History is a fake! I'll show you what really happened."
• • Veteran movie director Paul H. Sloane dreamed up the idea for the series that will bring Mae West into the nation's living rooms. He is also writing the scripts, the first three of which will see Mae as Cleopatra, Ann of Cleaves, and Bluebeard's eighth wife. ...
• • Source: "Hollywood Today" (a sydicated column written by Erskine Johnson) rpt in The Daily Journal-Gazette; published on Friday, 14 August 1953
• • By the Numbers • •
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• • Photo: • • Mae West • • circa 1946 • •
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