Diamond Lil's Theatre to Be Renamed

Mae West's Play "Diamond Lil" Was a Huge Hit for the Royale in 1928
Renaming on Broadway - - Plymouth and Royale Re-Dedicated as Schoenfeld and Jacobs Theatres on May 9

Change will come to two of Broadway's blazing marquees at 7:30 PM May 9, when the Plymouth Theatre becomes the Gerald Schoenfeld Theatre and the Royale becomes the Bernard B. Jacobs. The new names honor the men who have guided the theatre-owning and producing giant, The Shubert Organization. The public unveiling of the new marquees — with New York City Mayor Michael Bloomberg, Dame Edna, movie and stage star Hugh Jackman and the cast of Avenue Q in attendance — is set for 7:30 PM.

The Royale is at 242 W. 45th Street.
Schoenfeld has been the chairman of the Shubert Organization since 1972.
Bernard B. Jacobs was president of the Shubert Organization from 1972 until his death in 1996. Also in the mix at the outdoor ceremony on 45th Street will be New York State Assemblyman Richard Brodsky and the Board of Directors of the Shubert Organization, Inc. Michael I. Sovern will speak on behalf of the Shubert Board.


The Royale Theatre, to be renamed the Bernard B. Jacobs Theatre, was built in 1927. Its history includes such plays as Diamond Lil, The Magnificent Yankee, The Corn is Green, The Glass Menagerie, The Front Page, DuBarry Was a Lady, and The Entertainer, featuring such players as Mae West, Bert Lahr, Bette Davis, Ethel Merman, James Dean, Julie Andrews, John Gielgud, and Laurence Olivier.

The Board members of the Shubert Organization are John Kluge, Gerald Schoenfeld, Lee J. Seidler, Philip J. Smith, Michael I. Sovern, Stuart Subotnick, and Irving M. Wall. . . . .
- - this is an excerpt from an article published by Playbill - -
By Kenneth Jones [09 May 2005]
www.Playbill.com/

-
http://maewest.blogspot.com/atom.xml
mae west