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The Australian fans of MAE WEST were eagerly anticipating her latest film in late August.
• • Mae West in "Every Day's a Holiday" • •
• • Mae West goes back to her favourite period, the nineties of last century, for her latest film, "Every Day's a Holiday," a Paramount picture. It has a steady flow of Westian wit, such as "Let joy be unrefined," with a plot that gives the comedienne large scope. She has surrounded herself with an imposing array of male comedy talent, including Walter Catlett, Charles Butterworth, and Charles Winninger, and has included Edmund Lowe for romantic appeal, so that the film will not disappoint even the most critical of her admirers.
• • With a train of adoring esquires • •
• • Peaches O'Day (Mae West) comes to town in defiance of police orders to arrest her on sight, and successfully sells the Brooklyn Bridge to an unsuspecting foreigner, burgles a shop window, invades fashionable Rector's restaurant with a train of adoring esquires, and generally sets a lively pace for all concerned.
• • Handsome Captain McCarey (Edmund Lowe), of the police force, refrains from arresting her because he Is infatuated by her seductive charm. The comedy takes a new turn when Peaches, after an enforced absence from town, returns disguised as a French brunette, Mlle. Fifi, and takes a devastating revenge on her arch-enemy Inspector Quade (Lloyd Nolan).
• • Source: Article in The Queenslander (Brisbane); published on Wednesday, 31 August 1938.
• • On Monday, 28 August 1933 in Hollywood Reporter • •
• • According to a news item in The Hollywood Reporter published on Monday, 28 August 1933, Alexander Hall and George Somnes were set to co-direct the Mae West motion picture "Belle of the Nineties." However, these men were later replaced by Leo McCarey.
• • On Monday, 28 August 1939 in Life • •
• • Life Magazine's issue (dated 28 August 1939) included a half-page photo of Mae West.
• • Overheard in Hollywood • •
• • All in all the Mae West Revue is a show that is playing to capacity audiences every performance. It is a show that is being acclaimed as the finest on any night club stage.
• • In Her Own Words • •
• • Mae West said: “Loves conquers all things except poverty and toothache.”
• • Quote, Unquote • •
• • An item in a California paper mentioned Mae West and omitted the name of George Raft.
• • Eagle Rock Advertiser wrote: At the York Theatre, Wednesday, Thursday — — Return Engagement — — Mae West in “Night After Night."
• • Source: Item in Eagle Rock Advertiser (Eagle Rock, Calif); published on Monday, 28 August 1933
• • The Mae West Blog celebrates its 10th anniversary • •
• • Thank you for reading, sending questions, and posting comments during this past decade.
• • By the Numbers • •
• • The Mae West Blog was started ten years ago in July 2004. You are reading the 2990th blog post.
Unlike many blogs, which draw
upon
reprinted
content
from
a
newspaper
or
a
magazine
and/
or
summaries,
links,
or
photos,
the
mainstay
of
this
blog
is
its
fresh
material
focused
on
the
life
and
career
of
Mae
West,
herself
an
American
original.
•
•
Come
up
and
see
Mae
every
day
online:
http://MaeWest.blogspot.com/
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Mae West
• • Photo: • • Mae West • • in 1937 • •
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MAE WEST worked with two people who celebrated a birthday on September 10th.
• • Born in Rome, Elsa Schiaparelli [10 September 1890? — 13 November 1973] was an influential fashion designer of Italian and Egyptian heritage. Along with Coco Chanel, she dominated fashion between the two World Wars.
• • Elsa Schiaparelli opened her first salon, "stupidir le Sport," in 1927; the focus was on sportswear and athletic attire. In 1935 Schiaparelli moved to a salon overlooking the Place Vendôme in Paris. 
• • In addition to apparel, Schiaparelli designed a number of perfumes. The first and best known — — Shocking — — was created in 1936. Shocking is famous less for the fragrance itself than for its packaging: inside a shocking pink box, the bottle was shaped like a woman's torso — — and based on the curvaceous body of one of Schiaparelli's clients, film star Mae West. For Mae West, Schiaparelli designed costumes for the film "Every Day's a Holiday."
• • Released in 1938, "Every Day’s a Holiday" was Mae's most expensive film to date. Its lavish recreation of 1890s New York was the setting for Mae's character — — charming blonde con artist Peaches O’Day — — who sells the Brooklyn Bridge to the gullible. After an enforced departure, Peaches O'Day returns disguised as a chic brunette Mademoiselle Fifi, draped in splendid Schiaparelli gowns.
• • In September, Let's Remember Paul Harvey • •
• • Versatile actor Paul Harvey hailed from Sandwich, Illinois where he was born during the month of September — — on 10 September 1882. The dapper six-foot-two leading man enjoyed success on Broadway, creating several memorable roles from 1916 — 1933. When he went out to Hollywood, he was cast in nearly 180 motion pictures. Fans will remember him as Donovan in "Goin' to Town" [1935].
• • Paul Harvey died at age 73 due to a coronary thrombosis on 5 December 1955 in Los Angeles, California.• • Come up and see Mae every day online: http://MaeWest.blogspot.com/________
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• • Photo: • • Mae West • • 1938 gown by Elsa Schiaparelli • •
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Emanuel Cohen believed in giving MAE WEST more artistic freedom. She, of course, agreed. 
• • Born in Hartford, Connecticut during the month of August — — on 5 August 1892 — — Emanuel Cohen [1892 — 1977] finished high school in the Constitution State, then set out for Manhattan where he graduated from the College of the City of New York in 1912.
• • Ambitious and eager to make his way in the world, Cohen smoothly skated from journalism work to a prime editorial position with Pathe News, eventually winding up at the helm of Pathe’s popular newsreel division. In 1926 Cohen was lured away to Paramount Pictures, where he headed their very active short subjects department.
• • A few years later, Paramount — — deep in the red from a streak of money-losing flops — — promoted Cohen, putting him in charge of production for their motion pictures. Clever Cohen had the skill to turn the company around; by 1935, the studio was once more profitable. Ironically, Paramount then fired this rainmaker. Go figure.
• • Emanuel Cohen formed his own production company in partnership with the studio, and his unit turned out several Mae West films, as well as Bing Crosby musicals.
• • Personal Appearance • • • • One project was "Goin' to Town" [released on 25 April 1935], Emanuel Cohen Productions operating as Major Pictures Corp.
• • Dissatisfied with Paramount, during February 1935 Mae West donned an odd black wig and inconspicuously boarded a train for Chicago. The movie star quietly attended a play with Cohen, "Personal Appearance," by then a Broadway road company show. They discussed creating a cinema version of this lampoon of the film industry. Ever since Hollywood had yearned to turn the hit comedy into a motion picture, Will Hays had stifled it, claiming that this tale of egotistical screen queen Mavis Arden would constitute "a libel on the industry and its employees." The idea of poking fun at Tinseltown, just when the moguls had been freezing Mae out of opportunities, must have seemed enormously appealing. Emanuel Cohen soon announced that Mae West was firing up a new sparkler for his fledgling company.
• • Another title they worked on together was "Every Day's a Holiday" [released on 18 December 1937], Emanuel Cohen Productions operating as Major Pictures Corp.
• • A full-scale replica of Rector's, one of Mae's favorite NYC dining halls, was used for "Every Day's a Holiday," which saw the Brooklyn blonde back in 1890s garb in turn-of-the-century New York.• • Peaches O'Day fared no better than Mavis Arden with the ticket-holders, unfortunately.
• • With the release of "Every Day's A Holiday," Paramount Pictures and Mae West parted company. Time Magazine announced it this way: She was signed under contract to Producer Emanuel Cohen, whose production Paramount has sponsored. Last week Producer Cohen and Adolph Zukor, Paramount head, climaxed a four-year feud by calling off their deal. What bothered Paramount more than Mae West's loss was that on Producer Cohen's personal payroll is Crooner Bing Crosby. [Source: Time Magazine — — Monday, 24 January 1938]
• • By 1938, Cohen's production agreement was kaput. Needing a job during the Great Depression, he joined the Army and found himself stationed back in New York City.
• • Emanuel Cohen died in New York City on 9 September 1977, age 85. • • An enthusiastic group will gather in the shadow of the old Rector's (and examine vintage photos of the once world-famous eatery) on 16 August 2009 for a walking tour — — "Gaudy Girls on The Gay White Way: Mae West & Texas Guinan in the Theatre District" — — and we hope to see you, too, at 4 o'clock that Sunday.• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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Mae West
• • Photo: • • Mae West • • with George Rector • •
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The venerable restaurant and hotel owner George Rector [1878—1947] co-starred with MAE WEST in her motion picture "Every Day's a Holiday." 
• • The motion picture opens on 31 December 1899 — — with the buzz that there will be the biggest New Year's Eve party ever at Rector's. The set featured a full scale version of Rector's in Times Square as it looked during its halcyon days.
• • "Every Day's a Holiday" was released on 18 December 1937.
• • When he wasn't busy appearing as himself in a Paramount film or running his famous eateries, George Rector penned cookbooks and guides to fine dining at home. Food critic Ruth Reichl once wrote, If George Rector, the author of the well-regarded ''Dining in New York'' in 1939, were to stroll through the restaurants of modern Manhattan, he would find very little to surprise him. Even then, the city had a lot to offer an adventurous appetite. The most glaring exception was Japanese food, which Mr. Rector dismissed as ''derivative of the Chinese.''
• • On 7 October 1937, The Hartford Courant ran a brief article with this headline: "George Rector May Open Hollywood Restaurant." Ah, that enticing wiggle of the word "may."• • At age 69, George Rector died in the month of November — — on 26 November 1947. That year, in an early December issue, Time Magazine published this brief obituary: George Rector, last of the restaurateur Rectors of Manhattan's lobster-&-champagne era; of a heart ailment; in Manhattan. Apple-cheeked, white-haired George carried on when father Charles died in 1914, but bowed out when Prohibition closed his last café in 1923; thereafter he nourished the Rector legend and himself by diligent publicity work, lecturing and writing, wound up as food consultant for a Chicago meat packer.
• • Rector's was located on Broadway and West 43rd Street.• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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Mae West
• • Photo: • • Mae West • • 1937 • •
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