Monday, December 13, 2021

Mae West: Drugstore Mae

MAE WEST’s plump, curvaceous body was a vital element in her comedy. Academics have emphasized that “excessive body is one of the qualities of female unruliness, suggesting that she is unwilling or unable to control her physical appetites.” Japanese film historian Mio Hatokai discusses how Hollywood publicists and fan zines responded to this “fatness” in 1933. This is Part 39 of a lengthy piece.
• • Laughing off the “Fatness” ― Mae West’s Body Image and Female Spectators in the Early 1930s • •
• • Mae West: Now Sold in Drugstores • •  
• • Mio Hatokai wrote: In the same issue of Screenland, there is a bylined article entitled “Femi-nifties,” a bimonthly column introducing new beauty products.

• • Mio Hatokai wrote: The release of this perfume, the product description, and the reference in “Femi-nifties” column add up to two main points.
• • Mio Hatokai wrote: First, with the nationwide success of “She Done Him Wrong” and “I’m No Angel,” Mae West became a star that fans aspired to be, or at least popular enough for the advertiser and the magazine publisher to think that way.
• • Mio Hatokai wrote: Second, by quoting the famous witty lines from her films, the advertisements treat Mae West the actress and the characters she plays in films as inseparable.
• • Mae West: Was Mae the same woman onscreen and offscreen? • • …
• • Mio Hatokai’s lengthy article will continue on the next post.
• • Source: Academic anthology on film stars released by Waseda University, 2015.
• • On Friday, 13 December 1912 in Variety • •
• • At Hammerstein's Victoria the stagebill was always crowded. In December 1912, the singing comedienne Mae West opened right after intermission, a difficult spot on the Program because the audience was still taking seats, waving to friends as they strolled down the aisle, and not paying attention to the act onstage. Variety noted, in their issue dated for Friday, 13 December 1912 that Mae West was at a disadvantage that evening and "some of her very good material went for naught."
• • Overheard in Hollywood • •
• • Mae West told Earl Wilson she regrets never having met a former neighbor, Errol Flynn.
• • In Her Own Words • •
• • Mae West said: “When I sin, I'm in like Flynn."
• • Quote, Unquote • •
• • The New Yorker featured an article on Mae West.
• • “The Strong Woman: Mae West” • •
• • Claudia Roth Pierpont wrote: "Myra Breckinridge" (1970), an incomprehensible transsexual satire based on Gore Vidal's novel, marked Mae West's return to the screen and the climax of her comeback. …
• • Source: The New Yorker; published on Sunday, 3 November 1996

• • The evolution of 2 Mae West plays that keep her memory alive • •
• • A discussion with Mae West playwright LindaAnn LoSchiavo — —
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/

• • The Mae West Blog celebrates its 17th anniversary • • 
• • Thank you for reading, sending questions, and posting comments during these past seventeen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,800 blog posts. Wow! 
• • By the Numbers • •
• • The Mae West Blog was started seventeen years ago in July 2004. You are reading the 4,885th blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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• • Be sure to bookmark or follow The Mae West Blog
• • Photo: • • Mae West • • Perfume Mae West in 1934
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