Mae West: Uncouth Tactics

Despite having a short shelf life, the feisty fan magazine called The Hollywood LOW-DOWN offered the low-down on MAE WEST quite often during 1934—1936, usually being the first when it came to scoops that passed by unremarked by Variety, Photoplay, Modern Screen, and other competitors.
• • Reviews of Mae West’s motion pictures prepared for publication in her own time are fascinating. Not all the critics agreed. Let’s see what L. Wolfe Gilbert, Jr. said. This is Part 2 of two sections, the finale.
• • « Reviews and Previews » • •
• • “Goin’ to Town” — —  (Very Good) • •
• • Fate, in the form of the sheriff, intervenes to help Mae’s Cleo Borden • •
• • L. Wolfe Gilbert, Jr. wrote: She does lose, but Fate, in the form of the sheriff, intervenes. The Law bumps off the rustler before Mae (as Cleo Borden) can marry him.

• • L. Wolfe Gilbert, Jr. wrote: Next, Mae becomes enamored of an Englishman, who adds to her fortune by striking oil on her ranch. Her meeting of the Englishman is typically fictional of western stories. First she shoots off his hat, then lassos him and drags him to her feet. He objects to such uncouth tactics and spurns her affection. But she, not being daunted by his repulses follows him around the world, eventually winning him and, we presume, lives happily ever after.
• • L. Wolfe Gilbert, Jr. wrote: “Goin’ to Town” deserves greater detailed review here but space forbids. Suffice to say, Mae’s new picture is well worth your seeing, well worth the time expended and does not, as some critics contend, spell her doom.
• • Source: The Hollywood LOW-DOWN; published on Wednesday, 15 May 1935.
• • On Wednesday, 17 September 1947 • •
• • Mae West attended a Press Reception at The Savoy Hotel in London on Wednesday, 17 September 1947.
• • Overheard in Hollywood • •
• • In 1933, Mae West would also add greatly to Paramount's success with her suggestive movies She Done Him Wrong and I'm No Angel. However, the sex appeal West gave in these movies would also lead to the enforcement of the Production Code, as the newly formed organization the Catholic Legion of Decency threatened a boycott if it was not enforced.
• • In Her Own Words • •
• • Mae West said: "It just does me good to begin the day that way [with Mass].  My manager's a Catholic."
• • Quote, Unquote • •
• • The N.Y. Times mentioned Mae West.
• • “Lines for a Mae West Scrap-Book” • •   
• • Andre Sennwald wrote: If Hollywood happened to be rich in brilliant comediennes, those of us who love the cinema for its laughter could afford to let Mae West be cast into the pit to make a reformers' holiday.
• • Andre Sennwald wrote: But the dismal truth is that the Hollywood which provided us with W.C. Fields, Laurel and Hardy, Charlie Chaplin and the other great comics of the modern screen has been singularly unfortunate in its search for hilarious ladies. . . .
• • Source: N.Y. Times; published on Sunday, 30 September 1934  
• • The evolution of 2 Mae West plays that keep her memory alive • • 
• • A discussion with Mae West playwright LindaAnn LoSchiavo — — 
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/

• • The Mae West Blog celebrates its 15th anniversary • •  

• • Thank you for reading, sending questions, and posting comments during these past fifteen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,300 blog posts. Wow!  

• • By the Numbers • •
• • The Mae West Blog was started fifteen years ago in July 2004. You are reading the 4303rd blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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• • Photo: • • Mae West • • cigarette case in 1935 • •
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