Mae West: Personal Perfume

MAE WEST’s plump, curvaceous body was a vital element in her comedy. Academics have emphasized that “excessive body is one of the qualities of female unruliness, suggesting that she is unwilling or unable to control her physical appetites.” Japanese film historian Mio Hatokai discusses how Hollywood publicists and fan zines responded to this “fatness” in 1933. This is Part 38 of a lengthy piece.
• • Laughing off the “Fatness” ― Mae West’s Body Image and Female Spectators in the Early 1930s • •
• • Mae West: “Perfume Mae West” by Gabilla • •

• • Mio Hatokai wrote: “Perfume Mae West” was advertised this way: "This fragrance has intrigue in every drop. It’s charged with that ‘come up ’n see me sometime’ personality.” And then at the bottom of the advertisement, it reads, “NOTE: This is not merely an endorsement — this is the personal perfume of screen star Mae West.”
• • Mio Hatokai wrote: By underscoring the point that “Perfume Mae West” is the actual perfume used by the actress, this ad seeks to stimulate the magazine readers’ consumer desire.
• • Mio Hatokai wrote: What the ad really wants to say is that by wearing this perfume, one can be exactly like Mae West, “loaded with lure” and “dripping with sex appeal.”
• • Mae West: Now Sold in Drugstores • • ...        
• • Mio Hatokai’s lengthy article will continue on the next post.
• • Source: Academic anthology on film stars released by Waseda University, 2015.
• • On Wednesday, 10 December 1930 • •
• • Referring to a meeting in Hollywood on Wednesday, 10 December 1930, and what had been decided by a Board of Directors, Will Hays wrote to remind Adolph Zukor that he must not register the titles "Diamonds" or "Diamond Lady" for any film project with Mae West [Will Hays memo dated 18 October 1932].
• • On Friday, 10 December 1937 • •
• • Mae West failed to report for the first rehearsal of "The Chase and Sanborn Hour" set for Friday evening on 10 December 1937. The suits at NBC were getting nervous and the sponsor's reps were baffled.
• • Overheard in Hollywood • •
• • When you see "Klondike Lou," Mae West's latest motion picture, you may observe that La Belle West is the best-dressed woman in the cast — and there's a reason. Seems that Lucille Gleason was signed for an important role in the picture, and Travis Banton designed a few nifty costumes for her.
• • In Her Own Words • •
• • Mae West said: "It's what they see in my eyes that counts."
• • Quote, Unquote • •
• • The New Yorker featured an article on Mae West.
• • “The Strong Woman: Mae West” • •
• • Claudia Roth Pierpont wrote: Mae West's gay audience expanded.
• • Claudia Roth Pierpont wrote: As an old woman, the gap between the mask of femininity and the reality behind it seemed as wide as if she were actually male. …
• • Source: The New Yorker; published on Sunday, 3 November 1996
• • The evolution of 2 Mae West plays that keep her memory alive • •
• • A discussion with Mae West playwright LindaAnn LoSchiavo — —
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/
• • The Mae West Blog celebrates its 17th anniversary • • 
• • Thank you for reading, sending questions, and posting comments during these past seventeen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,800 blog posts. Wow! 
• • By the Numbers • •
• • The Mae West Blog was started seventeen years ago in July 2004. You are reading the 4,884th blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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• • Photo: • • Mae West • • Perfume Mae West in 1934 • •
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