Mae West: Dripping with Sex

MAE WEST’s plump, curvaceous body was a vital element in her comedy. Academics have emphasized that “excessive body is one of the qualities of female unruliness, suggesting that she is unwilling or unable to control her physical appetites.” Japanese film historian Mio Hatokai discusses how Hollywood publicists and fan zines responded to this “fatness” in 1933. This is Part 37 of a lengthy piece.
• • Laughing off the “Fatness” ― Mae West’s Body Image and Female Spectators in the Early 1930s • •
• • Mae West: Gabilla of Paris • •

• • Note: The company was founded in 1910 by Henriette Gabilla, a Syrian perfumer and cosmetician. It was Gabilla was a major exporter of luxury worldwide. The company purchased a perfume factory in 1910 located 203 rue de Paris, Ivry-Sur-Seine.
• • Note: Madame Gabilla created at least 50 fragrances in the early 1890s until the 1950s such as Mon Cheri, Moda, Sais Tu, Musardises, Chypre, Lilas, Jasmin, Fleur du Jour, Chin-Li and Violette, "Amour Américain" (American Love), Minne, etc. Gabilla also produced cosmetics and high-end toiletries.

• • Mio Hatokai wrote: Several versions of the product description exist. And one of these that appeared in the April 1934 issue of Screenland Magazine promised their readers this: “Now YOU can use the identical scent which Mme. Gabilla of Paris blended for Mae West ― loaded with lure ― and just dripping with sex appeal.
• • Mae West: “Perfume Mae West” by Gabilla • • ...  
• • Mio Hatokai’s lengthy article will continue on the next post.
• • Source: Academic anthology on film stars released by Waseda University, 2015.
• • On Wednesday, 9 December 1936 • •
• • The Evening News printed an article about the legal proceedings between Mae West and her former husband Frank Wallace on 9 December 1936.
• • In December 1957 • •
• • In December 1957, Mae West announced she was working on her autobiography "Queen of Sex." The movie queen hinted that it would be full of stories about Jayne Mansfield and Mickey Hargitay. (Spoiler alert: it was not.)
• • Overheard in Hollywood • •
• • Celebrities have dined and hung out at Mr. Chow's. Mae West got a standing ovation when she strolled into the Los Angeles branch.
• • In Her Own Words • •
• • Mae West said: "How would you describe me, boys? I've been in Who's Who and I know what's what, but it'll be the first time I ever made the dictionary."
• • Quote, Unquote • •
• • The New Yorker featured an article on Mae West.
• • “The Strong Woman: Mae West” • •
• • Claudia Roth Pierpont wrote: In 1954, at sixty, she played Las Vegas; her act paraded muscle-bound men to be ogled. …
• • Source: The New Yorker; published on Sunday, 3 November 1996
• • The evolution of 2 Mae West plays that keep her memory alive • •
• • A discussion with Mae West playwright LindaAnn LoSchiavo — —
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/
• • The Mae West Blog celebrates its 17th anniversary • • 
• • Thank you for reading, sending questions, and posting comments during these past seventeen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,800 blog posts. Wow! 
• • By the Numbers • •
• • The Mae West Blog was started seventeen years ago in July 2004. You are reading the 4,883rd blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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• • Photo: • • Mae West • • Perfume Mae West ad in 1934 • •
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