Mae West: Parfums Wesmay

MAE WEST’s plump, curvaceous body was a vital element in her comedy. Academics have emphasized that “excessive body is one of the qualities of female unruliness, suggesting that she is unwilling or unable to control her physical appetites.” Japanese film historian Mio Hatokai discusses how Hollywood publicists and fan zines responded to this “fatness” in 1933. This is Part 45 of a lengthy piece.
• • Laughing off the “Fatness” ― Mae West’s Body Image and Female Spectators in the Early 1930s • •
• • Mae West: Her fragrance was “loaded with lure” • •  

• • Radioland Magazine wrote: Now you can use the identical scent which Mme. Gabilla of Paris blended for the Paramount Pictures star Mae West, loaded with lure — dripping with sex appeal. There’s intrigue in every drop. It’s charged with that “come up n’ see me sometime” personality.
• • Parfums Wesmay, Inc. • •
• • Radioland Magazine wrote: This is not merely an endorsement. In fact, it is the movie star Mae West’s actual perfume.
• • Radioland Magazine wrote: Now you can be the first in your crowd to use Parfum Mae West — exquisite bottles at 65 cents, or from $1.00 to $25.00. …
• • Mae West: From Parfums Wesmay • • ...          
• • Mio Hatokai’s lengthy article will continue on the next post.
• • Source: Academic anthology on film stars released by Waseda University, 2015.
• • On Sunday, 21 December 1969 • •
• • "Too Much of a Good Thing Can Be Wonderful" ran the headline of a lengthy piece on Mae West in the L.A. Times's Sunday magazine section called West. It was published on Sunday, 21 December 1969 and quoted her tips on staying youthful and living a happy life.
• • Overheard in Hollywood • •
• • Hollywood gossip columnist Jimmie Fidler wrote: "Watching Mae West stroll down the avenue, I always catch myself musing on the sway of all flesh."
• • In Her Own Words • •
• • Mae West said: "There he was with a show house that wasn't doing so good, and there I was with a play that I was certain would make him money. He wouldn't take it. He wouldn't even read it."
• • Quote, Unquote • •
• • The New Yorker featured an article on Mae West.
• • “The Strong Woman: Mae West” • •
• • Claudia Roth Pierpont wrote: Mae West was proud of her role in the battle of the sexes; she enjoyed it, and insisted on her right to enjoy it and, of course, our right to enjoy her enjoying it.  …
• • Source: The New Yorker; published on Sunday, 3 November 1996
• • The evolution of 2 Mae West plays that keep her memory alive • •
• • A discussion with Mae West playwright LindaAnn LoSchiavo — —
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/
• • The Mae West Blog celebrates its 17th anniversary • • 
• • Thank you for reading, sending questions, and posting comments during these past seventeen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,800 blog posts. Wow! 
• • By the Numbers • •
• • The Mae West Blog was started seventeen years ago in July 2004. You are reading the 4,891st blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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• • Photo: • • Mae West • • onscreen 1933 • •
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