Mae West: Picture Grosses

It was on Saturday, 7 March 1936 when Motion Picture Herald was discussing MAE WEST, whose box office figures were holding their head up higher and higher despite the campaign against her by Hearst.
• • “Klondike Annie” Brings Trouble, and Emanuel Cohen Gets Mae West • •
• • Picture Grossing $2,500―$8,500 over Average Per Box Office in Face of Hearst Editorials Against Film • •
• • Motion Picture Herald wrote: The illuminated marquee of San Francisco's Warfield theatre the other day advertised the following double bill: “Here Comes Trouble” ― “Klondike Annie” with Mae West. The trouble is here, all right.

• • Motion Picture Herald wrote: William Randolph Hearst brought it, in the role of public champion of motion picture morals, to Miss West, to her producers, the Paramount Pictures Corporation; to Will H. Hays and the Motion Picture Producers and Distributors of America; to Joseph Ignatius Breen, the Production Code Administrator in Hollywood; to some of the exhibitors playing "Klondike Annie"; and to the motion picture industry institutionally.
• • "Ceiling Zero" and Campbell Soups • •
• • MPH wrote: Mr. Hearst's method was an attack on the aforementioned, specifically or otherwise, for the "immorality" and "indecency" of "Klondike Annie."
• • MPH wrote: His medium was the editorial pages of the 28 newspapers that he controls. His motive: The grapevine from Hollywood reports that the production community, looking about for the provocation for Mr. Hearst's swift outburst, saw as a possibility Production Code Administration attention to "Ceiling Zero," produced by Mr. Hearst's Cosmopolitan Pictures.
• • MPH wrote: Along Hollywood Boulevard there was comment that a story was about that Miss West had not so long before rather firmly declined an invitation to appear as a guest star on a "Hollywood Hotel" program, the radio hour sponsored by Campbell Soups and conducted by the influential Miss Louella Parsons, motion picture editor of Mr. Hearst's Universal News Service.
• • Source: Motion Picture Herald; published on Saturday, 7 March 1936.
• • Will Hays [5 November 1879 — 7 March 1954] • •
• • Will Hays did battle with Mae West, bleaching her scripts of fun and friskiness, and earning his title as the Hitler of Hollywood.
• • The first president of the Motion Picture Producers and Distributors of America (MPPDA), Will Hays began his new job, at a $100,000 annual salary, in the month of March — — on 6 March 1922.
• • After his retirement in 1945, Will H. Hays returned to his hometown in Indiana where he died in the month of March — — on Sunday, 7 March 1954. He was 74.
• • On Saturday, 7 March 1936 • •

• • The movie "Klondike Annie" starring Mae West (with actor Victor McLaglen as her co-star) was reviewed in Motion Picture Herald (on page 19) on Saturday, 7 March 1936.
• • Overheard in Hollywood • •
• • From the perfumed, silk cushioned boudoirs of a Barbary coast gambling-drive to the frozen reaches of the Arctic circle may seem like a far pump, but that grand gal, Mae West, does it easily, and as gracefully as ever, in "Klondike Annie,” her new film.
• • In Her Own Words • •
• • Mae West said: "Keep a diary and one day it'll keep you."
• • Quote, Unquote • •
• • The Hollywood Reporter mentioned Mae West.
• • The Hollywood Reporter reported that there were sixteen stories in the March 1934 Movie Mirror "and they all, individually, are worth the price of the magazine." Mae West appeared on the front cover of Movie Mirror.
• • Inside, Harry Lang, the Boswell of Tinseltown, concluded his three-part series of the life story of Mae West. …
• • Note: The fan magazine Movie Mirror was 96 pages and cost only a dime.
• • Source: The Hollywood Reporter; published on Wednesday, 7 March 1934
• • The evolution of 2 Mae West plays that keep her memory alive • •
• • A discussion with Mae West playwright LindaAnn LoSchiavo — —
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/
• • The Mae West Blog celebrates its 17th anniversary • • 
• • Thank you for reading, sending questions, and posting comments during these past seventeen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,900 blog posts. Wow! 
• • By the Numbers • •
• • The Mae West Blog was started seventeen years ago in July 2004. You are reading the 4,944th blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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• • Photo: • • Mae West • • onscreen in 1936 • •
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