Mae West: Hearst’s Hex

On Saturday, 7 March 1936 the current issue of Motion Picture Herald was discussing MAE WEST. Her box office figures were holding their head up higher and higher despite a divisive campaign against her by the publishing titan William Randolph Hearst.
• • Grossing Above Average • •
• • In the face of Mr. Hearst's newest editorial vitriol, and the refusal of his newspapers to accept advertisements on "Klondike Annie" from theatres, the motion picture is grossing from $2,500 to as much as $8,500 over average, per box-office.
• • The array of consequences and developments relating to "Klondike Annie" as portrayed by Miss Mae West and the impact of that picture upon the American public were adequately forecast, well in advance, in the regular order of treatment of coming product by Motion Picture Herald in its issue of February 15, in the department of Showmen Reviews.

• • In Boston, where Mr. Hearst's American and Sunday Advertiser shot both barrels at Mae West and the production, the Metropolitan theatre grossed $20,000 last Saturday and Sunday, starting off to a house record, established last week by "Louis Pasteur," grossing $44,385 for the whole week. Elsewhere, "Klondike Annie" has been performing at the box office similarly, as follows:  …
• • Note: In 1936, James J. Braddock, the tall, dark, and handsome world heavyweight champion boxer, visited the set and posed with Mae West and Hollywood director Raoul Walsh.
• • Source: Motion Picture Herald; published on Saturday, 7 March 1936.
• • On Thursday, 8 March 2001 • •
• • On Thursday, 8 March 2001, Manila Standard columnist Karenina Yaptinchay wrote: If I may quote Mae West’s famous line here – "I am single because I was born that way." She cannot be more right. We were all born single and if we are destined to find a partner, we later evolve into one-half of a couple. ...
• • Overheard in Hollywood • •
• • Associated Press has reported that "Mae West and the Paramount studio in Hollywood are jointly accusing each other of voiding her contract."
• • Note: Further details to come on tomorrow’s post.
• • In Her Own Words • •
• • Mae West said: “I have found men who didn't know how to kiss. I've always found time to teach them.“
• • Quote, Unquote • •
• • Motion Picture Herald mentioned Mae West.
• • The present "open season" in Hollywood for star shootings at studio heads already has embroiled George Raft, Marlene Dietrich, and Mae West at Paramount, and Ann Dvorak, Pat O'Brien and Mr.  Cagney at Warner Brothers, all with varying consequences.
• • Paramount both won and lost the Raft tilt, labeled along Hollywood Boulevard as a case of "professional jealousy."  Mr. Raft had objected to the cameraman assigned to shoot him with Carole Lombard. The sleek-haired star complained that Cinematographer Teddy Tetzlaff gave Miss Lombard "all the breaks." Mr. Tetzlaff was not removed, but Paramount pacified Mr. Raft with another assignment.
• • Marlene Dietrich just upped and walked off the Paramount lot, in the middle of shooting, for a trip to Europe. Paramount got her "promise" to return sometime — probably in September.
• • Mae West dropped Paramount ― ― and Paramount dropped Mae West. …
• • Source: Motion Picture Herald; published on Saturday, 14 March 1936
• • The evolution of 2 Mae West plays that keep her memory alive • •
• • A discussion with Mae West playwright LindaAnn LoSchiavo — —
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/
• • The Mae West Blog celebrates its 17th anniversary • • 
• • Thank you for reading, sending questions, and posting comments during these past seventeen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,900 blog posts. Wow! 
• • By the Numbers • •
• • The Mae West Blog was started seventeen years ago in July 2004. You are reading the 4,945th blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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• • Photo: • • Mae West • • on the set in 1936 • •
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