Mae West: Free Beer

Unlike most movie stars today, MAE WEST did not appear in commercials. This might lead some fans to wonder if she got any offers. Yes, Mae sure did.
• • Daily Variety ran this headline in 1935 and an amusing news item. Let’s enjoy it together.
• • “Free Beer for Life a Bust with Mae West as Commercial Offer” • •
• • Variety wrote:  Hollywood, Sept. 4 — — Mae West la currently the most sought-after picture celeb for commercial tie-ups, all of which she is turning down.
• • The dough she is sniffing at each week from this direction is important sugar.
• • She could grab $3,000 for allowing a millinery establishment to name a hat after her; have a lump sum and percentage on the sale of a Mae West bathing suit.
• • Three beer companies want to put on the market a brew carrying her name, with offers of amounts in four figures for the privilege plus all the beer she could drink for the rest of her life.
• • A cosmetic firm also wants the monicker for a facial cream at a price, and same for a new cabaret in the East. Last week she sniffed at a proffered check to be present at the opening of a new hotel in Pittsburgh, and similarly said no to a radio offer of 13 programs for $75,000.
• • Source: Item in Variety; published on Tuesday, 5 September 1935.
• • On Friday, 18 July 1952 • •
• • The headline on July 18th read: "Mae Gets Mae West."  Here's the article.
• • New York, Thursday — Mae West, reversing her usual procedure, came up to the Groton, CT submarine base to see the United States Navy. She was given a Mae West life jacket. Hundreds of sailors at the base whooped and shouted when Miss West hove into view.
• • The actress came as the Navy's honored guest for the unveiling of the latest model "Mae West" jacket.
• • Overheard in Hollywood • •
• • Frank Wallace, vaude actor, insists Mae West is his wife, despite the fact that the case was once tossed out of court.
• • In Her Own Words • •
• • Mae West said: "Yes, I wrote the story myself. It's all about a girl who lost her reputation but never missed it. Come up and see it sometime."
• • Quote, Unquote • •

• • A columnist mentioned Mae West.
• • By Walter B. Clausen (Associated Press Writer)
• • Walter B. Clausen wrote: HOLLYWOOD, Feb. 24. — — Mae West lolled back, cushioning her curves, and talked about gangsters. It was the first time the platinum blonde of the plush larnyx talked out of court about the gang that took her S17.000 rocks and "three hundred four centuries in cash” — — that is to say $3,400 currency. She had just been told that Harry Voiler, charged with being the instigator of the sensational robbery of Sept. 18, 1932, when Mae was held up on the street here, was released on bonds at Miami, Fla.
• • Completely irate, Mae West said:  "It's time someone in Hollywood — — speaking very frankly — — showed what is known as intestinal fortitude. They threaten us in the picture colony under penalty of having acid thrown in our face. And they don't stop at acid threats either. They threaten to kill. It's time someone called their hand. And if it has to be me, I'll do it."
• • Walter B. Clausen wrote: And two husky gangster investigators of the district attorney's office, who have been guarding her constantly, nodded their heads. . . .
• • Source: Item syndicated by Associated Press; published on Sunday, February 25, 1934
• • The evolution of 2 Mae West plays that keep her memory alive • • 
• • A discussion with Mae West playwright LindaAnn LoSchiavo — — 
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/

• • The Mae West Blog celebrates its 14th anniversary • •  

• • Thank you for reading, sending questions, and posting comments during these past fourteen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,000 blog posts. Wow!  

• • By the Numbers • •
• • The Mae West Blog was started fourteen years ago in July 2004. You are reading the 4004th blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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• • Photo: • • Mae West • • in 1934 • •
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