Mae West: Intimate Photos

MAE WEST’s plump, curvaceous body was a vital element in her comedy. Academics have emphasized that “excessive body is one of the qualities of female unruliness, suggesting that she is unwilling or unable to control her physical appetites.” Japanese film historian Mio Hatokai discusses how Hollywood publicists and fan zines responded to this “fatness” in 1933. This is Part 46 of a lengthy piece.
• • Laughing off the “Fatness” ― Mae West’s Body Image and Female Spectators in the Early 1930s • •
• • Mae West: Order from Parfums Wesmay • •  

• • Radioland wrote: "If your favorite store cannot supply you with Parfum Mae West, you can order from us direct using the convenient coupon and enclosing 65 cents in stamps for the dram size or $1.00 for the ¼ ounce size. As a special introductory offer, we are sending you six intimate photographs of Mae West with your order. Parfums Wesmay, Inc. 19 West 18th Street, NYC. This is not merely an endorsement — this is the personal perfume of Mae West.”
• • Mae West: Her body was “loaded with lure” • • ...   
• • Mio Hatokai’s lengthy article will continue on the next post.
• • Source: Academic anthology on film stars released by Waseda University, 2015.
• • On Sunday, 22 December 1935 • •

• • Photographs of Mae's Los Angeles apartment were featured in the Sunday edition of The Los Angeles Times on Sunday, 22 December 1935.
• • On Sunday, 22 December 1963 • •
• • "Mae West Will Guest Star" • •
• • Hollywood — — Mae West will make one of her rare TV appearances when she is the guest star in an episode of Mister Ed, stated The Fresno Bee on Sunday, 22 December 1963.
• • Overheard in Hollywood • •
• • Asked about the gangster and bootlegger Owney Madden, Mae West said: "Very sweet and very vicious."
• • In Her Own Words • •
• • Mae West said: "Saving love doesn't bring any interest."
• • Quote, Unquote • •
• • Cheat Sheet featured an article on Mae West.
• • Why Did Mae West Turn Down a Role in a Movie with Elvis Presley? • •
• • Laura Dorwart wrote: Mae West started performing in vaudeville at the tender age of 14 and eventually became a force of nature in Hollywood. …
• • Source: Showbiz Cheat Sheet; published on Sunday, 24 January 2021
• • The evolution of 2 Mae West plays that keep her memory alive • •
• • A discussion with Mae West playwright LindaAnn LoSchiavo — —
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/
• • The Mae West Blog celebrates its 17th anniversary • • 
• • Thank you for reading, sending questions, and posting comments during these past seventeen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,800 blog posts. Wow! 
• • By the Numbers • •
• • The Mae West Blog was started seventeen years ago in July 2004. You are reading the 4,892nd blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
________
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• • Be sure to bookmark or follow The Mae West Blog
• • Photo: • • Mae West • • at home in 1934 • •
• • Feed — — http://feeds2.feedburner.com/MaeWest

Mae West: Drugstore Mae

MAE WEST’s plump, curvaceous body was a vital element in her comedy. Academics have emphasized that “excessive body is one of the qualities of female unruliness, suggesting that she is unwilling or unable to control her physical appetites.” Japanese film historian Mio Hatokai discusses how Hollywood publicists and fan zines responded to this “fatness” in 1933. This is Part 39 of a lengthy piece.
• • Laughing off the “Fatness” ― Mae West’s Body Image and Female Spectators in the Early 1930s • •
• • Mae West: Now Sold in Drugstores • •  
• • Mio Hatokai wrote: In the same issue of Screenland, there is a bylined article entitled “Femi-nifties,” a bimonthly column introducing new beauty products.

• • Mio Hatokai wrote: The release of this perfume, the product description, and the reference in “Femi-nifties” column add up to two main points.
• • Mio Hatokai wrote: First, with the nationwide success of “She Done Him Wrong” and “I’m No Angel,” Mae West became a star that fans aspired to be, or at least popular enough for the advertiser and the magazine publisher to think that way.
• • Mio Hatokai wrote: Second, by quoting the famous witty lines from her films, the advertisements treat Mae West the actress and the characters she plays in films as inseparable.
• • Mae West: Was Mae the same woman onscreen and offscreen? • • …
• • Mio Hatokai’s lengthy article will continue on the next post.
• • Source: Academic anthology on film stars released by Waseda University, 2015.
• • On Friday, 13 December 1912 in Variety • •
• • At Hammerstein's Victoria the stagebill was always crowded. In December 1912, the singing comedienne Mae West opened right after intermission, a difficult spot on the Program because the audience was still taking seats, waving to friends as they strolled down the aisle, and not paying attention to the act onstage. Variety noted, in their issue dated for Friday, 13 December 1912 that Mae West was at a disadvantage that evening and "some of her very good material went for naught."
• • Overheard in Hollywood • •
• • Mae West told Earl Wilson she regrets never having met a former neighbor, Errol Flynn.
• • In Her Own Words • •
• • Mae West said: “When I sin, I'm in like Flynn."
• • Quote, Unquote • •
• • The New Yorker featured an article on Mae West.
• • “The Strong Woman: Mae West” • •
• • Claudia Roth Pierpont wrote: "Myra Breckinridge" (1970), an incomprehensible transsexual satire based on Gore Vidal's novel, marked Mae West's return to the screen and the climax of her comeback. …
• • Source: The New Yorker; published on Sunday, 3 November 1996
• • The evolution of 2 Mae West plays that keep her memory alive • •
• • A discussion with Mae West playwright LindaAnn LoSchiavo — —
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/
• • The Mae West Blog celebrates its 17th anniversary • • 
• • Thank you for reading, sending questions, and posting comments during these past seventeen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,800 blog posts. Wow! 
• • By the Numbers • •
• • The Mae West Blog was started seventeen years ago in July 2004. You are reading the 4,885th blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
________
Source: https://maewest.blogspot.com/atom.xml  
• • Be sure to bookmark or follow The Mae West Blog
• • Photo: • • Mae West • • Perfume Mae West in 1934 • •
• • Feed — — http://feeds2.feedburner.com/MaeWest

Mae West: Personal Perfume

MAE WEST’s plump, curvaceous body was a vital element in her comedy. Academics have emphasized that “excessive body is one of the qualities of female unruliness, suggesting that she is unwilling or unable to control her physical appetites.” Japanese film historian Mio Hatokai discusses how Hollywood publicists and fan zines responded to this “fatness” in 1933. This is Part 38 of a lengthy piece.
• • Laughing off the “Fatness” ― Mae West’s Body Image and Female Spectators in the Early 1930s • •
• • Mae West: “Perfume Mae West” by Gabilla • •

• • Mio Hatokai wrote: “Perfume Mae West” was advertised this way: "This fragrance has intrigue in every drop. It’s charged with that ‘come up ’n see me sometime’ personality.” And then at the bottom of the advertisement, it reads, “NOTE: This is not merely an endorsement — this is the personal perfume of screen star Mae West.”
• • Mio Hatokai wrote: By underscoring the point that “Perfume Mae West” is the actual perfume used by the actress, this ad seeks to stimulate the magazine readers’ consumer desire.
• • Mio Hatokai wrote: What the ad really wants to say is that by wearing this perfume, one can be exactly like Mae West, “loaded with lure” and “dripping with sex appeal.”
• • Mae West: Now Sold in Drugstores • • ...        
• • Mio Hatokai’s lengthy article will continue on the next post.
• • Source: Academic anthology on film stars released by Waseda University, 2015.
• • On Wednesday, 10 December 1930 • •
• • Referring to a meeting in Hollywood on Wednesday, 10 December 1930, and what had been decided by a Board of Directors, Will Hays wrote to remind Adolph Zukor that he must not register the titles "Diamonds" or "Diamond Lady" for any film project with Mae West [Will Hays memo dated 18 October 1932].
• • On Friday, 10 December 1937 • •
• • Mae West failed to report for the first rehearsal of "The Chase and Sanborn Hour" set for Friday evening on 10 December 1937. The suits at NBC were getting nervous and the sponsor's reps were baffled.
• • Overheard in Hollywood • •
• • When you see "Klondike Lou," Mae West's latest motion picture, you may observe that La Belle West is the best-dressed woman in the cast — and there's a reason. Seems that Lucille Gleason was signed for an important role in the picture, and Travis Banton designed a few nifty costumes for her.
• • In Her Own Words • •
• • Mae West said: "It's what they see in my eyes that counts."
• • Quote, Unquote • •
• • The New Yorker featured an article on Mae West.
• • “The Strong Woman: Mae West” • •
• • Claudia Roth Pierpont wrote: Mae West's gay audience expanded.
• • Claudia Roth Pierpont wrote: As an old woman, the gap between the mask of femininity and the reality behind it seemed as wide as if she were actually male. …
• • Source: The New Yorker; published on Sunday, 3 November 1996
• • The evolution of 2 Mae West plays that keep her memory alive • •
• • A discussion with Mae West playwright LindaAnn LoSchiavo — —
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/
• • The Mae West Blog celebrates its 17th anniversary • • 
• • Thank you for reading, sending questions, and posting comments during these past seventeen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,800 blog posts. Wow! 
• • By the Numbers • •
• • The Mae West Blog was started seventeen years ago in July 2004. You are reading the 4,884th blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
________
Source: https://maewest.blogspot.com/atom.xml  
• • Be sure to bookmark or follow The Mae West Blog
• • Photo: • • Mae West • • Perfume Mae West in 1934 • •
• • Feed — — http://feeds2.feedburner.com/MaeWest

Mae West: Dripping with Sex

MAE WEST’s plump, curvaceous body was a vital element in her comedy. Academics have emphasized that “excessive body is one of the qualities of female unruliness, suggesting that she is unwilling or unable to control her physical appetites.” Japanese film historian Mio Hatokai discusses how Hollywood publicists and fan zines responded to this “fatness” in 1933. This is Part 37 of a lengthy piece.
• • Laughing off the “Fatness” ― Mae West’s Body Image and Female Spectators in the Early 1930s • •
• • Mae West: Gabilla of Paris • •

• • Note: The company was founded in 1910 by Henriette Gabilla, a Syrian perfumer and cosmetician. It was Gabilla was a major exporter of luxury worldwide. The company purchased a perfume factory in 1910 located 203 rue de Paris, Ivry-Sur-Seine.
• • Note: Madame Gabilla created at least 50 fragrances in the early 1890s until the 1950s such as Mon Cheri, Moda, Sais Tu, Musardises, Chypre, Lilas, Jasmin, Fleur du Jour, Chin-Li and Violette, "Amour Américain" (American Love), Minne, etc. Gabilla also produced cosmetics and high-end toiletries.

• • Mio Hatokai wrote: Several versions of the product description exist. And one of these that appeared in the April 1934 issue of Screenland Magazine promised their readers this: “Now YOU can use the identical scent which Mme. Gabilla of Paris blended for Mae West ― loaded with lure ― and just dripping with sex appeal.
• • Mae West: “Perfume Mae West” by Gabilla • • ...  
• • Mio Hatokai’s lengthy article will continue on the next post.
• • Source: Academic anthology on film stars released by Waseda University, 2015.
• • On Wednesday, 9 December 1936 • •
• • The Evening News printed an article about the legal proceedings between Mae West and her former husband Frank Wallace on 9 December 1936.
• • In December 1957 • •
• • In December 1957, Mae West announced she was working on her autobiography "Queen of Sex." The movie queen hinted that it would be full of stories about Jayne Mansfield and Mickey Hargitay. (Spoiler alert: it was not.)
• • Overheard in Hollywood • •
• • Celebrities have dined and hung out at Mr. Chow's. Mae West got a standing ovation when she strolled into the Los Angeles branch.
• • In Her Own Words • •
• • Mae West said: "How would you describe me, boys? I've been in Who's Who and I know what's what, but it'll be the first time I ever made the dictionary."
• • Quote, Unquote • •
• • The New Yorker featured an article on Mae West.
• • “The Strong Woman: Mae West” • •
• • Claudia Roth Pierpont wrote: In 1954, at sixty, she played Las Vegas; her act paraded muscle-bound men to be ogled. …
• • Source: The New Yorker; published on Sunday, 3 November 1996
• • The evolution of 2 Mae West plays that keep her memory alive • •
• • A discussion with Mae West playwright LindaAnn LoSchiavo — —
• • http://lideamagazine.com/renaissance-woman-new-york-city-interview-lindaann-loschiavo/
• • The Mae West Blog celebrates its 17th anniversary • • 
• • Thank you for reading, sending questions, and posting comments during these past seventeen years. Not long ago, we entertained 3,497 visitors. And we reached a milestone recently when we completed 4,800 blog posts. Wow! 
• • By the Numbers • •
• • The Mae West Blog was started seventeen years ago in July 2004. You are reading the 4,883rd blog post. Unlike many blogs, which draw upon reprinted content from a newspaper or a magazine and/ or summaries, links, or photos, the mainstay of this blog is its fresh material focused on the life and career of Mae West, herself an American original.

• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
________
Source: https://maewest.blogspot.com/atom.xml  
• • Be sure to bookmark or follow The Mae West Blog
• • Photo: • • Mae West • • Perfume Mae West ad in 1934 • •
• • Feed — — http://feeds2.feedburner.com/MaeWest

Mae West: A-Mae-Zing Aroma

Yesterday The Scotsman offered interesting news about MAE WEST.
• • Columnist Alison Kerr led off with her view that, though the old formula was that sex sells, nowadays it is celebrity that makes the wallets come out. According to Alison Kerr: There were even a couple of early cross-pollinations between Hollywood and the world of fine fragrance, in the shapely shape of couturier Elsa Schiaparelli's legendary (and about to be relaunched) perfume "Shocking", the bottle of which was modelled on voluptuous wisecracker Mae West's figure - - and L' Interdit, which Hubert Givenchy created for his muse, Audrey Hepburn.
• • If "Shocking" is going to be re-launched, which fragrant face will the ad men use for the promotional campaign? Hmmm. . . .
• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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Source:http://maewest.blogspot.com/atom.xml

Mae West
• • Photo: • • Mae West • • 1933
NYC
Mae West.