Mae West: Shocking

It was 1937 during the month of February when Elsa Schiaparelli (Chanel's rival) rolled out her surrealist-inspired Shocking bottle — — shaped like MAE WEST’s torso.
• • Born in Rome, Elsa Schiaparelli [10 September 1890? — 13 November 1973] was an influential Italian fashion designer. Along with Coco Chanel, she dominated fashion between the two World Wars.
• • Over the years, she created many unique designs and was acclaimed internationally. She became a leading international designer of fashion and fragrances. She created numerous perfumes including Salut, Soucis, Shocking, Sleeping, Snuff, Le Roy Soleil, Zut, Eau de Sante, Verveine, Success Fou, Sport, Si, S, So Sweet, and Shocking You.
• • The re-edition of Shocking was presented to fragrance collectors at the Divinessence Exhibit in Paris, France and subsequently on the Elsa Schiaparelli boat at the Fragrance World Exhibition in Cannes, France. The authenticity of the reproduction is attested to by Jean-Marie Martin-Hattenberg, expert pres le Court d'Appel, Membre de l'Union Francaise des Experts, Art et Patrimoine de la Parfumerie.
• • Schiaparelli France has embarked upon a program to meticulously reproduce Elsa Schiaparelli's original fragrances. Her beautiful floral fragrance "Shocking" has been produced in a Baccarat crystal, limited numbered edition bottle.
• • The fragrance, composed of over 500 individual ingredients, is adorned by a crystal bottle in the form of a female bust protected by a glass cover.
• • Elsa Schiaparelli was the first artist, designer, perfumeur to use this form of bottle. The price of the re-edition is $1,000.00.
• • Shocking's Perfumer — — Jean Carles
• • Shocking's Bottle Designer — — Léonore Fini
• • • • Shocking Fragrance Notes • • • •
• • Top Notes — — Bergamot, Aldehydes, Tarragon.
• • Middle Notes — — Honey, Rose, Narcissus.
• • Base Notes — — Clove, Civet, Chypre accord.
• • Reportedly, Mae West's favorite perfume was Joy. We have no information about whether she sampled Shocking or not — — nor what the original shocking retail price was.
• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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Mae West
• • Photo: • • Mae West • • none • •
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Mae West.

Mae West: A-Mae-Zing Aroma

Yesterday The Scotsman offered interesting news about MAE WEST.
• • Columnist Alison Kerr led off with her view that, though the old formula was that sex sells, nowadays it is celebrity that makes the wallets come out. According to Alison Kerr: There were even a couple of early cross-pollinations between Hollywood and the world of fine fragrance, in the shapely shape of couturier Elsa Schiaparelli's legendary (and about to be relaunched) perfume "Shocking", the bottle of which was modelled on voluptuous wisecracker Mae West's figure - - and L' Interdit, which Hubert Givenchy created for his muse, Audrey Hepburn.
• • If "Shocking" is going to be re-launched, which fragrant face will the ad men use for the promotional campaign? Hmmm. . . .
• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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Mae West
• • Photo: • • Mae West • • 1933
NYC
Mae West.