• • Meanwhile, across the channel in Great Britain, trend-spotter Ian Gillespie, searching for a catch phrase to call his own, warmly recalls Mae. Ian Gillespie writes: There was a time when only celebrities and corporations needed catchphrases. If, for example, you were a 1930s Hollywood sex symbol with a penchant for naughtiness like Mae West, your catchphrase would be, "Why don't you come up and see me sometime?" The Lone Ranger had a catchphrase ("Hi-yo Silver, away!"). So did comedian Rodney Dangerfield ("I don't get no respect."), actor Robert De Niro ("You talkin' to me?"), and veggie vendor the Jolly Green Giant ("Ho Ho Ho") — — although I understand he and Santa's people have been involved in a lawsuit over that for decades.
• • Ian Gillespie notes: Of course, it wasn't just people that needed catchphrases. Companies needed them, too. If you made running shoes like Nike, your catchphrase could be, "Just do it!" (Which quite frankly, could've also worked for Mae West if she weren't being so coy.) . . . .
— — Excerpt: — —
• • Article: "This catchphrase column is The Real Thing™"
• • By: IAN GILLESPIE, The Flip Side
• • Published by: The London Free Press [Great Britain] — — www.lfpress.com
• • Published on: 18 December 2010
• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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