MAE WEST didn't think she belonged in a lonely hearts club.
• • New England journalist James Sullivan muses on the events of forty years ago that reunited Mae with her Salvation Army musings, dramatized in "Diamond Lil," and her encounter with Britain's fab foursome in March of 1967.
• • James Sullivan writes: It was 40 years ago . . . today. On the evening of March 30, 1967, four young musicians gathered with a large group of artists and assistants in a London studio to shoot a photograph for an album cover. The album, to be called "Sgt. Pepper's Lonely Hearts Club Band," would, of course, become synonymous with the creative revolution of the 1960s. The cover artwork, a photo-montage of the Beatles posing for photographer Michael Cooper among a gallery of several dozen celebrities ("People We Like," as the crew took to calling them) was itself a radical departure, with its elaborately designed "gatefold" layout, bonus insert, and printed song lyrics -- the latter a first in pop.
• • Behind the real-life Beatles, who were dressed in candy-colored military-band costumes and sported newly cultivated mustaches, the "crowd" was actually made up of wax figures and cardboard cutouts of singers, actors, writers, artists, athletes, and critical thinkers -- some of them (Marlon Brando, Bob Dylan) as familiar as the Beatles themselves, others (Bobby Breen?) now as obsolete as a monaural recording.
• • The cover concept was originally conceived by Paul McCartney and London art dealer Robert Fraser as a tableau for a fictitious Salvation Army-style brass band. But in the hands of its designers, then-husband-and-wife Pop artists Peter Blake and Jann Haworth (who ended up choosing more than half of the faces), it became a droll satire of celebrity and influence. While many of the famous figures in the gallery were heroes to the Beatles, others were chosen out of sheer, Beatlesque audacity. The group's record company, EMI, rejected three of John Lennon's suggestions -- Jesus, Gandhi, and Hitler.
• • Inspired by Victorian-era composite photographs, Dada collage artists, and Pop artist Richard Hamilton's surreal cut-and-paste suburban scenes, the "Sgt. Pepper" cover has become a visual touchstone. Haworth, now living in Utah, still has the Grammy she and her ex-husband shared for the graphic design: "I let the children play with it," she says with a laugh. "The trumpet fell off, and the dog chewed on it. It's been destroyed in an iconoclastic way."
• • • • James Sullivan is a frequent Globe contributor and the author of "Jeans: A Cultural History of an American Icon."
Some of the "People We Like" on the "Sgt. Pepper" cover:
• • 1. Sri Yukteswar Giri: Indian guru, one of four chosen for the cover by George Harrison.
• • 2. Aleister Crowley: Notorious mystic, polymath, and drug user - - chosen, designer Jann Haworth says, by John Lennon.
• • 3. Mae West: "What would I be doing in a lonely hearts club?" she reportedly joked. Ringo Starr appeared in her 1978 film "Sextette."
• • 4. Lenny Bruce: By 1967, the Beatles shared some of the late comic's persecution complex.
• • 5. Karlheinz Stockhausen: Avant-garde composer who (though chosen by McCartney) once credited John Lennon as the crucial link between pop and "serious" music. . . .
- - excerpt - -
• • Source: Boston Globe - www.boston. com -
• • Published: 24 March 2007
• • Byline: James Sullivan
• • Come up and see Mae every day online: http://MaeWest.blogspot.com/
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Mae West
• • Photo: • • Mae West • • Ringo Starr • • 1978
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Mae West.
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